Having its own website allows an organization to act more productively in the market because its own page on the Internet is information and advertising that is aimed at a potential client. Your website allows you not only to place a catalog of the offered products or indicate a list of services provided but even to make financial settlements with the consumer. The site is not yet available to absolutely all entrepreneurs, in some types of business it is not needed at all (as in others, on the contrary, it is vital), but today more and more companies are asking themselves the question of creating their own Internet portal dedicated directly to one company.
For specific types of activities, creating your own website is enough for the client to find it more convenient to learn about the company and see its level because the quality of the website can say a lot about the company itself. For those organizations that have many competitors and who need a constant visit to their resources, simply registering their page is not enough, because the Internet user does not see it due to poor ratings in search engines.
The average person very rarely crawls through the pages of search engine results, preferring to go to the very first links, which negates the usefulness of site content for many companies. Therefore, businesses are looking for ways to do business online., to raise your rating, but this is a whole process that requires certain knowledge and takes a lot of time.
It is the creation of the site that you won’t surprise anyone – companies offering such services began to form long ago and at the initial stage of their existence were often a single programmer who figured out the HTML code, learned all the intricacies of domain registration and hosting, after which created simple custom-made pages without any hints of optimization. Due to the fact that programming seems difficult to most people, and entrepreneurs are completely focused on doing business, and not on teaching programming languages and creating codes, triggers and scripts, even the most stupid computer scientist knew and could do more than them. Times changed, and soon businessmen needed not just a website, but a beautiful and functional website, which forced self-taught people to either abandon such practice.
The demands grew, full-fledged organizations began to form, which already offered services of professional creation of pages on the Internet, and soon the market was oversaturated. There are many programmers, for a knowledgeable specialist there is no difficulty in creating and registering a site, so a lot of companies have opened. Fierce competition has led to the survival of either the already experienced and famous, or the most progressive.
It is very difficult to enter the market for creating websites, but in addition to creating, you can also offer support with promotion. Many firms are interested in this today, and for now, the market can provide an opportunity for newcomers to enter it. However, the competition already exists and is quite serious, so at the very beginning, you need to either reduce the cost of your services or attract a potential client with your own website.
Advertising of such a business online is carried out mainly on the Internet, so the availability of competent specialists will help promote your own website because this is included in the list of their job responsibilities.
The website promotion studio should offer the client the creation, promotion, and support of his Internet resource. Website development for the reasons stated above is unlikely to become the main activity of the company, but as an additional service, it will bring a good income. A person who is looking for a company to create a website is likely to choose one that also offers the promotion of an Internet portal.
Unfortunately, doing business online only on the Internet will not work, and you will have to rent an office for full-time employees. This will cost from 30 thousand rubles a month since it will have to be located in the central districts of the city. You will need a customer service specialist, two programmers, and two designers who can also do the site layout. This team will be able to receive potential customers, find them and offer services, if successful, negotiate with them the conditions for creating or updating the site and perform this type of work. But in order to be able to promote a client’s site, it takes a lot of additional people, most of whom will become freelancers.
To successfully engage in this type of activity, you need to find a person who already has sufficient knowledge about search engine optimization, it is this employee who will lead the work and will lead the work process of most of the team. In addition to it, analyzers, optimizers, programmers, and copywriters are needed.
Analyzers will evaluate the created or created client’s website in order to identify ways to improve it, as well as monitor the principles of the search engines, which are constantly improving the algorithm for finding their machines. Optimizers will work directly with copywriters and will perfect the text content of the pages.
Programmers will be technical executors who implement the created optimization material, not only the texts but also all other possible additions. This work can also be done by regular programmers, whose main responsibility is to create pages. And finally, copywriters are freelancers who are hired depending on the number of orders and write special texts with certain criteria, which are determined by the optimizers.
Programmers, a lead optimizer and a couple of analyzers should always be employed in the company, the rest is outsourced, receiving money only for the amount of work actually performed; if the studio is already well-known and always has a lot of orders, then several copywriters can be hired for permanent work, who are also engaged in optimization.