How to Optimize your site using Ahrefs Paid Tool?

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We have identified the following categories:

  • Key phrase search tools
  • Internal optimization tools
  • Link building tools
  • Technical optimization tools
  • Tools for checking positions in search results
  • Analytics tools
  • Local optimization tools
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What is Ahrefs?

Ahrefs is a powerful SEO tool you can use to:

1. Analysis of external links

Auditing your existing link profile is the first step for any new SEO strategy. Ahrefs will provide you with the data you need to understand your current link profile.

2. Search for promising donors

Competitor Link Research – Maybe one of your favorite Ahrefs features. Repeat after the competitor, and then do it even better – the easiest one is to take the first position in the search.

3. Search for new keywords

Most people don’t use Ahrefs as a tool to find new keywords for their site. I’ll show you how to use it later in this article.

4. Analyze your competitor’s keywords

5. Tracking organic visibility

Tracking the rankings of individual keywords is a legacy strategy. The most important KPI in SEO is regular search traffic data in Google Analytics or Yandex Metrika. But in addition to Analytics / Metrika, you have to use data inside Ahrefs. More on this later.


6. Brand management


Ahref allows you to set up alerts for your brand keywords. This is a powerful brand management feature.

7. Site audit

Last but not least, Ahrefs has a site audit tool. This tool will help in the technical setup of the site.

Ahrefs also has some features for analyzing paid traffic, but I’ll only focus on the SEO functionality of the tool. Before I show you practical ways to use this tool, you need to first understand the terminology.


Ahrefs terminology

This must be understood before reading further.

  1. Ahrefs Rank

Ahrefs Rank is their version of a belly gauge (like Alexa). Basically, it is an attempt to rank sites according to their estimated traffic volume. The lower your Ahrefs rating, the higher they think your traffic is. Ahrefs doesn’t have access to your real traffic, so their Rank cannot be 100% accurate, especially for the CIS countries.

  1. URL Rating (UR)

URL Rating (UR) is Ahrefs’ metric for measuring the authority of a single page. For example, my site home page has 12 UR.

  1. Traffic cost

“Cost of Traffic” is an estimate of a site’s organic search traffic in dollars. It is determined based on Google Ads CPC data.


Where can it come in handy?

If a company is willing to pay a high CPC, there is a good chance that it will also invest heavily in SEO.

Now that you have a solid understanding of what Ahrefs can do, and you understand the tool’s terminology, it’s time to show you how to use it.

How to find keywords using Ahrefs

I’ll show you one trick that I use to find the keys that make it easier to get the top.

  1. Analysis of competitor’s URL in Site Explorer

Once you have selected a competitor, go to the Site Explorer section and enter the URL.

  1. Organic keywords

Go to “Keywords”.

This section can give you tons of ideas to take your keyword analysis to the next level, but these keywords also need to be filtered. This brings us to the third step.

  1. Filtration

Filtering is where the magic happens, but before you start, you need to understand one thing:

The reason you need this is that your site’s authority will determine which keywords you should target.

For example, if you have a new site, you need to target longer keywords (long-tail). If you have a reputable site (compared to the competitor you are analyzing), you can filter for more competitive keywords.

For this example, I am assuming you have a new site. The first step is to filter the results by traffic or by frequency.

Targeting keywords in the 500 to 1000 frequency range is a good target for new sites. This is because the keywords in this range will be less competitive. This does not mean that you should always focus on this range. You should aim for HF when your site starts to gain credibility with the PS.

The next step is to work with the “Number of words” filter. If you want to see only keywords with a long tail, then you should set in the “From” field – 4.

At this point, you may be able to finish your initial keyword research due to the fact that you have already greatly narrowed the results.But I also like to use the Position filter. This filter will show you where your competitor is ranking on Google for each keyword. Set this filter from 11 to 20.

Having this information is important for several reasons:

  1. The likelihood that your competitor is not tuned in to this particular key phrase is high. The competitor is likely ranking for these keywords only because of the page authority, not because they are specifically targeted for them.
  2. Many long keywords on the second or even third page will be loosely related to your competitors’ main keyword. This gives you the ability to step in and dominate one long-tail keyword.

Now, I’ll show you how you can track your competitor’s new keywords.

  1. Watch out for your competitor’s new keywords

Click New in the Keywords section.

Why should you care about your competitor’s new keywords?

As the pages mature, they will acquire more and more social signals, backlinks, and PFs. All of these signals will not only help your competitor rank higher but also strengthen his position.

You need to keep track of what new keywords they are using and then do your best to compete with them for those keywords. This means that you need to create a page that is more valuable than theirs.

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