How to check website for optimization.

  • All sites need a mobile page optimization solution.
  • How can I check the current state of the site on different devices?
  • How to test a site yourself on different speed channels?

Let’s consider a free method.

Site responsiveness

Why is the website responsiveness check required? The site’s adaptability for various mobile devices is a ranking factor for all popular search engines. In search engine optimization, there is a special term mobile-friendliness, which characterizes the readiness of a site for use on mobile devices. If the site has problems with the adaptation of pages for mobile devices, the site loses its position in the search results.

When developing websites, the task of adaptability is a priority. But is the website really responsive and fast as a result? Developers’ statements are best tested in practice. To check the website responsiveness check online there are free tools from Google. For example such:

Mobile-Friendly Test;

Test My Site — Think With Google.

These tools are free and simple, but sometimes they fail. There are other disadvantages as well. For example: Do not allow you to check a site with emulation of opening site pages on various mobile devices. There is no option to emulate a bad internet connection. In the fields of users, the Internet is not perfect.

Website responsiveness test

There is a tool from Google that covers all such tasks. Let’s figure it out in practice. For what purpose and what are we doing? The goal is to explain how to use Google DevTools to test a site for responsiveness. What is Google DevTools? DevTools is a set of web development and debugging tools built into Google Chrome. Designed by DevTools for iterating, debugging, and profiling a site.

The link to the documentation is Google DevTools.

This tool is intended for website developers. The tool allows you to identify various problems on the site, for example, find files that are not connected via the HTTPS protocol. Also, find resources that block the rendering of the site page. There are different uses.

The tool is free.

Google DevTools is part of the Google Chrome browser. No additional installations are required.

How do I run the tool?

Step 1. Follow these steps:

Open Google Chrome Settings and Control ;

Select More Tools ;

Developer tools.

Or run via hotkeys:

Ctrl+Shift+I (Windows);

Cmd+Opt+I (Mac).

Step 2 . Next, click on the mobile devices icon. Or use hotkeys the Ctrl + the Shift + M.

Step 3. The following options will be available to choose from:

Various mobile devices and an indication of the required screen size;

Landscape and portrait mode on the device.

Check the responsiveness of the site.

Step 4. Identify practical problems with site loading in slow link conditions. What are these problems? For example, the site blocks on the first screen change after the page is loaded. Or priority blocks are loaded in parallel with other blocks.

Or, for example, there are delays in the display of the first elements on the pages. In this case, the site should be added in such a way that the spinner is displayed when opening.

How to check? Go to the Network Conditions tool.

How to go? The tool opens like this:

Customize and control Devtools;

More Tools;

Network Conditions.

drop-down list. If you enable this tool, the site will load as it would in a slow connection. Select a communication channel. Reload the site page. The Network tab will provide additional valuable information. For example, when DOMContentLoaded markup appeared and so on. Search engines are planning to do markup for slow sites. Recommended material on the MegaIndex blog at the link below – Due to the innovation of Google, the positions of slow sites will decrease. Step 5. Transfer information about the problems found on the site to the developer with the task of fixing them.

Recommended materials on-site adaptation follow the links below:

The easiest way to speed up website loading ;

New way: How to speed up website loading and improve behavioral factors? ;

Practical SEO guidelines for mobile devices.


Any sites should be optimized for mobile devices due to the fact that site adaptability is a ranking factor in search engines. In other words, the site should be adapted even if there is no mobile traffic on the site.

  • It is correct to perform the following set of works:
  • Speed   up the loading of the main elements on the first screen of the website page;
  • Create a responsive design, work out the experience of interacting with the site.
  • Then you should test the site using the methods and tools described above from Google.

If you don’t do this, then:

  • The site will receive less traffic from search engine results than in principle it could;
  • Users will make fewer conversions.
  • According to various studies, users leave sites if the site is slow. Key figures:
  • 40% of visitors can leave a site that takes more than 3 seconds to load;
  • 52% say fast loading affects their loyalty;
  • 3 seconds of waiting reduces customer loyalty by about 16%.

And without research, everything is clear, statistics only confirm the behavioral scenario. The worst situation occurs when a visit to a site occurs with poor connection quality. The problem should be identified by using a device emulation and communication quality tool.

The verification tool and execution method are described above. Then the recommendations described above should be implemented.

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